While a crisis can take many forms, the common factor is that it is almost always unexpected.
It can suddenly destabilise a business, damage reputations, anger customers, cause social unrest. And in today's 24/7 media and social media-driven world, where little remains secret and rumour is reported as fact, a crisis can rapidly spin out of control.
Handling communications around such an event demands cool heads, experienced hands and a thorough understanding of the diverse media and information platforms. Although the particular crisis may be unexpected, negotiating it safely should be part of any organisation's business continuity planning.
Senior members of Acceleris' PR team have managed sensitive issues for many major public and private sector organisations, handling both internal and external communications to guide them safely through the storms, reputations intact.
For a confidential discussion, contact Louise Vaughan, Managing Director, on 0845 4567251 or email firstname.lastname@example.org