High Street TV B2B PR Campaign
High Street TV has the most dominant direct response presence on UK television, broadcasting on multiple terrestrial and digital channels for 100 hours a day and reaching 100% of TV households in the country. It is revolutionising the retail sector with its innovative multi-channel model - integrating direct response TV, online, mobile and in-store. It works with more than 35 high street heavy weights such as Argos, Boots, Amazon and Asda to showcase 'As Seen On HSTV' products.
Acceleris was brought on board to help promote High Street TV in a B2B capacity to work alongside its ongoing consumer PR campaign.
Three specific target audiences were identified for Acceleris to focus on:
In a two week period alone Acceleris achieved coverage across a range of titles each focussed on reaching the target audiences.
A presence in Retail Week allowed High Street TV to showcase its success to an audience of existing investors and retail partners, complemented by a full page spread in the Financial Times to target potential business partners.
Its regional recruitment drive was supported with a double page spread in Yorkshire Business Insider.