Remade in Britain

How a room in a skip helped propel the UK's first dedicated upcycling website into the media spotlight 

The client

Remade in Britain, the UK’s first website dedicated solely to upcycling, launched in November 2014.

The objective

Acceleris was briefed to launch Remade to the media and public and help establish the site as the first port of call for upcyclers.

What we did

A hard-hitting news story was created, focusing on the global upcycling movement, statistics about how much waste is discarded in the UK, and facts about the most commonly discarded items. Central to our media launch was a photo of a ‘room’ in a skip using products sold on Remade.

Results

  • 140+ pieces of coverage
  • Our press shot was acknowledged as ‘exceptional’ by national journalists
  • Coverage on The Daily Telegraph led to a significant increase in unique visitors to the website and its best ever week for sales up to that point
  • Significant further opportunities for Remade, including regular media requests for comment, a partnership with Grand Designs Live, and a BBC One programme about the rise of upcycling
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