Taking the Temperature of the Health Sector

The client
 
 Acceleris has been retained by Liaison, the leading financial services provider to the NHS, since 2014, providing media relations and PR support around its regular reports into pay and commission fees for agency staff across the NHS in England and Wales.
Over 20% of all NHS trusts and boards in England and Wales are using Liaison’s services to help them to better manage their temporary staffing costs.
 
The objectives 
 
 With the Government looking to make significant savings in all departments, including the ring-fenced Department of Health, Acceleris’ core objective is to publicise its ‘Taking The Temperature’ report - the largest review of NHS spending on medical locums. Our brief is to build Liaison’s profile and position it as a market leader in helping the NHS drive greater efficiencies in temporary staffing.
 
What we do
 
We conduct a targeted national media campaign to launch each TTT report, which regularly secures mainstream national coverage. We secure mainstream cut through by utilising a network of Liaison spokespeople, providing media training and arranging one-to-one meetings between Liaison representatives and key journalists from national and trade press.
 
Results
 
 109 pieces of coverage – including THREE front page leads in The Times
  • 355 million opportunities to see
  • Regular national and health trade press coverage
  • Liaison is now regularly approached for comment on NHS agency staffing news

Return