Acceleris was appointed by Trusted Dealers, one of the UK’s largest used car classified websites, to develop a targeted content marketing campaign to boost traffic to the website and increase sales conversions amongst the site’s target audience of men aged 45+.
The team developed a creative campaign combining social and traditional media relations. We commissioned a survey to generate content, drawing on the relationship between parents and children and the problems that come with getting kids on the road.
In just under three months, the team doubled the average engagement rate for Trusted Dealers’ Facebook posts, increased clicks from Facebook to the Trusted Dealers website by more than 600% and reached more than one million Facebook users. We also boosted page Likes by more than a third.
The campaign spanned social media, vox pops, competitions and partnership opportunities with partners including Honest John, Silver Surfers and Driving Test Success.
Our creative, proactive approach ensured Trusted Dealers consistently outperformed market leaders Auto Trader in terms of social media reach and engagement over the duration of the campaign.
The campaign has so far delivered more than 112 million media opportunities for Trusted Dealers, including national pieces in the Daily Star and on the MSN homepage and more than 160 pieces of coverage across national, regional and local titles.
'Having identified our target demographic, it became clear that we needed support to create and maintain a social media and content strategy to target the audience. We are delighted with the activity Acceleris have put together and are even more pleased with the results, helping to give our brand a clear identity in a congested marketplace.' Neil Addley, Managing Director Trusted Dealers