The Shipwrecked Mariners’ Society

The Shipwrecked Mariners’ Society

A national photography competition to celebrate the UK’s connection to and reliance on the sea

Image – Hunstanton by Justin Minns

The client

The Shipwrecked Mariners’ Society is a national maritime charity that has been providing vital financial support to merchant seafarers, fishermen and their dependants in need since 1839.

The objective

Acceleris was asked to devise a campaign that would raise awareness of the charity, drive traffic to its website, and celebrate the nation’s link to the sea and the maritime industry.

What we did

We launched an annual photography competition, which is now in its fourth year, to find ‘the UK’s ultimate sea view’, where participants are encouraged to send in their pictures of the coast, seafarers and the sea. Acceleris is responsible for running the competition, from securing judges and attracting entries, to publicising the event and announcing the winners.

In 2015, the judges’ line-up included the picture editor at The Sunday Times and the head of pictures at The Independent. Acceleris also negotiated a winner’s prize from P&O Ferries and the judging venue - the Cutty Sark Museum in London.

 

Results (2015)

  • 456 entries
  • 128 pieces of coverage, a 116% increase on the previous year
  • Coverage included The Guardian, the MailOnline, the Metro and the BBC
  • More than 2,000 individual interactions on social media, with Rob Brydon, Dan Snow and the RNLI among key supporters

Testimonials

“The competition has been extremely successful in raising the charity’s profile, increasing our social media following and driving web traffic. The media coverage has resulted in positive publicity to a far broader demographic than our traditional supporter base.” Stephen Fisher, Marketing Manager 

PHOTO CREDIT (TOP) – ‘Hunstanton’ - 2014 competition winner Justin Minns
Return