Acceleris appointed by Yorkshire pub chain to drive ambitious business growth
Acceleris, the multi-award-winning integrated communications agency, has been appointed by Yorkshire based gourmet pub and hotel chain, the Ainsty Group, to support its ambitious growth.
The Ainsty Group owns and operates The Beehive Bar and Restaurant in Thorner, The Chequers Inn at Bilton-in-Ainsty and The Swan & Talbot in Wetherby, with the latter two also functioning as B&Bs. The group prides itself on the quality of its restaurants, which source the majority of their ingredients from the Ainsty area around York, including meat and poultry from a local family farm shop and fresh fruit and vegetables from local greengrocers.
The three pubs are renowned for their high quality food, local ales and warm hospitality. Currently recording a turnover of £1.5 million, the Group is set to increase this to £2.35 million in the next eighteen months through organic growth, the launch of its retail consumables range and an enhanced calendar of events including wine tasting dinners and unique themed menus.
Acceleris will devise and deliver a proactive campaign of media and blogger relations and social media support to boost the profile of the Ainsty Group and its restaurants. The appointment by the Group further increases the agency’s growing portfolio of food and drink clients, which includes the Serious Sweet Company, a Yorkshire based confectionery business, and the Buccleuch and Queensbury Arms Hotel, a boutique hotel in Dumfries and Galloway.
Acceleris Director and Head of PR, Louise Vaughan, said: “The Ainsty Group is a dynamic and fast growing business with ambitious expansion plans and we’re delighted to have been appointed to work with them. This addition contributes further to our developing expertise in the consumer and hospitality sectors and we’re confident our innovative approach will complement the work of the Ainsty Group in this exciting phase in its development.”
Ainsty Group CEO, Antony Pratt, said: “We were impressed with the great work Acceleris has been doing in the consumer sector and they are a natural fit to assist us in growing our business. We are determined that every customer who walks into one of our pubs will experience the relaxed, cosy and friendly atmosphere we strive to provide. We’ve been struck by Acceleris’ understanding of what the Ainsty Group is all about and we’re really excited to see where this partnership will take us.”
Acceleris is a multi-award winning agency, based in Harrogate, North Yorkshire, but working for clients in the public and private sectors around the country. The agency’s consumer division and nationwide growth has recently been boosted by the appointment of Associate Director Sandra Hobson, who will be based in Acceleris’ London office.
Photo caption: (L-R) Account Manager, Carys Samuel, Managing Director, Louise Vaughan and Account Executive, Gabriella Smith.