Dec 11, 2015

Acceleris beats global corporations to net major European award

Acceleris has beaten global corporations to snatch a major European award.

The agency’s growing international maritime division picked up the ‘Issues and Reputation Management’  trophy at the prestigious European Communications Excellence ceremony in Stockholm last night (Thursday) for a nine country, three language campaign that has successfully helped challenge mis-perceptions and outdated views of the European fishing industry.

The multi-discipline campaign triumphed in a fiercely contested category beating off competition from other short-listed finalists, including global corporations BP, Unilever and BASF. It is the second time the agency has scooped the award, winning it last in Munich in December 2013.

Managing Director Louise Vaughan, Account Director Ellie St. George-Yorke and Account Executive Alex Whitaker who devised and delivered the campaign – along with Account Manager Jack Williams – collected the award at the Stockholm ceremony.

Vaughan said: “Winning this award once was an outstanding achievement; picking it up for a second time leaves me almost speechless. We were up against some highly impressive campaigns from some large global organisations which makes our success all the more remarkable. It really does feel like a David versus Goliath result.”

Acceleris, which marks its 10th anniversary in 2016 and which has offices in Harrogate and London, won the award for its campaign on behalf of Europêche, the Brussels-based, industry trade body representing 80,000 fishermen across nine EU countries.

Appointed in late 2014, Acceleris worked to devise an integrated PR and digital media campaign to combat misconceptions about the €7 billion industry across Europe. As part of its work Acceleris commissioned the first pan-European survey into attitudes around the industry and developed iFish, a consumer facing portal designed to counter misinformation, address the growing appetite for information on the industry, and create a unified voice for European fishermen.

The campaign secured almost 200 pieces of pan-European media coverage, reaching an audience of 140 million and engagement from the EU Commission, as well as a number of retailers.

Kathryn Stack, managing director at Europêche said: “Acceleris devised and delivered a sophisticated and complex PR strategy spanning nine different European countries. The scope of the project was phenomenal, incorporating research, website development, media relations, events and crisis management. The team really challenged us to look beyond our traditional channels and spread our messages to a much wider, more mainstream audience - which was a key priority for us.”

Acceleris Chief Executive Peter Davenport added: “The agency works across the public, private and third sectors and we pride ourselves on creating campaigns with insight, intelligence and innovation and awards like this, judged by our peers across Europe, only serve to underscore those values as well as the creativity and commitment of every single member of staff.”