Maria Mallaband Care Group -five star launch at Gerrards Cross
What Acceleris was asked to do:
Acceleris was appointed to raise awareness of the opening of Maria Mallaband Care Group’s latest luxury home in Gerrards Cross, Buckinghamshire, in order to increase interest and attract new potential residents.
What we did:
Our team targeted a range of local, regional and national media to spread the word about the opening weekend event. We placed pieces in key trade titles and invited journalists from local newspapers to visit the home to establish strong media relationships for future stories.
We also provided media support throughout the launch, organising visits, liaising with photographers and press and sourcing entertainment opportunities.
Acceleris secured more than 200,000 opportunities to see (OTS) for the opening of the home, more than ten times the population of the Gerrards Cross area. Coverage ranged from national trade titles to larger spreads in local press and regional business profiles.
The coverage achieved nearly five times return on investment in terms of PR value, as well as an increased awareness among local press about the Maria Mallaband brand and offerings.