Sterling Corporate Finance - logo and web design

Introduction

Sterling Corporate Finance specialises in advising business owners, high-net-worth individuals and management teams on corporate disposals, acquisitions and fund raising, as well as acquiring businesses out of administration.

Established in 1999, the company serves clients across the UK from its head office in Leeds. Together its partners boast over 50 years of experience. Sterling has an excellent reputation both within the industry and with its clients, with much of its business coming from word-of-mouth recommendations. 

What we were asked to do

Acceleris was appointed by Sterling in August 2012 to create a fresh new company logo and design and build a brand new website to reflect Sterling’s skill, expertise and values.

What we did

Following in-depth research into the industry and the client, we provided Sterling with a wide range of creative logo concepts produced by one of our experienced graphic designers. These were mostly based on the word ‘sterling’ and visuals of ‘sterling silver’ to demonstrate quality and excellence.

The process to design and build the new website took five weeks from concept to completion. Copywriting and editing was also required, with Acceleris’ editorial team crafting keyword-rich copy to help promote Sterling’s exclusive services to site visitors in the most concise and engaging way. The new logo helped inform the site’s design.

The result

Sterling now has a new company logo and a professional, attractive and simple brochure website that accurately showcases the company’s personality and decades of experience. The website was launched in October 2012.

Key features include detailed information pages, a press room, a user-friendly content management system enabling the client to easily make changes to the site, as well as social media links and an automated Twitter feed.

Lyndsey Shaw, Senior Manager at Sterling, said: “We employed Acceleris to give our logo and website a complete overhaul as we felt it important to be up to date to compete in this modern world. At every meeting we had with them they were very professional yet friendly, and extremely knowledgeable about the subject matter be that what worked well generally or being specific to our industry. They had obviously done their research!

"Once we decided to go ahead Acceleris set out a timetable for everyone to work to. Every deadline was met as a result of their hard work. As such we had a perfect website delivered to us on time.

"We couldn’t have been happier with both the results and the service we received. Acceleris is certainly our preferred PR company!”  

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