The Prince's Trust - putting fashion in the frame

What Acceleris was asked to do:

Acceleris was appointed to help raise the profile of The Prince’s Trust’s fourth annual Fashion Dinner- a key marker in the regional fundraiser calendar - and secure maximum media coverage for the event. The high profile dinner raises funds to support the charity’s work in helping disadvantaged young people across Yorkshire and the Humber.

What we did:

As one of two major sponsors of the event, Acceleris delivered a programme of online and offline activity to support ticket sales and publicise the Fashion Dinner, which featured the work of internationally acclaimed designer, Alice Temperley.

The fundraiser took place at Hepworth Wakefield, Yorkshire’s major new art gallery, which celebrates the area’s unique artistic legacy as the birthplace of Barbara Hepworth and explores the work of major contemporary artists.

Acceleris delivered a programme of press releases and feature opportunities in the run-up to the event and provided media support on the night for broadcast opportunities. To kick start activity, Acceleris organised a photoshoot showcasing Temperley designs at the Hepworth to catapult coverage onto regional fashion and lifestyle pages.

The results:

Acceleris’ involvement helped to generate more than 40 pieces of coverage in just two months, reaching an audience of more than one and a half million people across the region.

More than 170 guests attended the fashion show, which featured designs from Temperley London’s latest collection and Prince’s Trust supported businesses and designers from across Yorkshire and the Humber. Guests also had the opportunity to bid in a luxury auction featuring ‘money can’t buy’ items and experiences. A record-breaking total of £70,000 was raised on the night.

The money will go towards supporting disadvantaged young people who are unemployed, struggling at school or at risk of exclusion by giving them practical and financial support to help them develop self-esteem and skills for work.

Tom Cowie, The Prince’s Trust Events Manager for the North of England, said:

“The event was an incredible success and we are so very grateful for the effort and generosity the Acceleris team have contributed towards The Trust here in the region. I think this has been the most coverage the event has ever had!”