Tong High School website consultation and build project

Tong High School is a multi-cultural, 'up-and-coming', co-educational school for 11-19 year olds which serves a wide area of south-east Bradford. Attended by 1,600 students, the school boasts strengths across various disciplines, from sports to drama.

Acceleris was approached after the school recognised that its website did not fully reflect its achievements or the excellent educational and career opportunities on offer.

What we were asked to do

  • Critique the former site and give our recommendations
  • Run a consultation to find out what pupils, staff and parents thought of their website
  • Create a brand new site that would better serve its different target groups, showcase the school’s key attributes and ultimately attract new students and staff.

What we did

Acceleris planned and coordinated a two-month programme of consultation, which included a survey of more than 700 respondents, and focus groups with students, staff and parents to share their views on their previous website and their 'wishlist' for the new site. An iPad prize draw was also offered as an incentive. We then analysed the results and produced a detailed proposal for the site build itself.

After the school agreed its 'vision' for the new website, our team of skilled copywriters, web developers and photographers set out to create a site that would:

  • Be directly influenced by feedback from students and staff
  • Engage with users through social media, blogs, and compelling imagery
  • Be dynamic, informative, user-friendly and attractive.

The result

Close involvement of students and staff at every stage has resulted in a true 'people's choice' website.

The website was launched in early July 2012 and is a one-stop shop for all school information and resources.

Features requested by pupils and staff include: an event calendar, a central gallery of images, student news, details about each subject group, a virtual tour, staff profiles, and links to the school's Twitter and Facebook pages. Staff also received training on how to use their site, meaning full control could be handed over to the school on completion.

In July 2012 alone, the site received 3,977 unique visitors, an 18.8% increase on the same month in 2011.

Headteacher Steve Curran (right) said: "This new website is the result of a true team effort by the whole school - we were delighted with the overwhelming amount of engagement in the consultation process.

"It's given each and every person a real sense of ownership in the new site, and is a fantastic representation of the school's community spirit.

"Acceleris and their creative team made a complex consultation and site build appear seamless. Their expertise, guidance, and professionalism has resulted in a site we can all be proud of. I would not hesitate to recommend their services to other schools."